Our Next Appearance

Like with most other conventions, I didn’t the know the date of the Baltimore Comic Con until it was right on top of me.  I keep hearing about conventions and cons and when I check the dates, it’s either happening at that moment or just passed a week ago.  Gotta be on the ball with that stuff from now on.  Anyway, Baltimore Comic Con is happening August 20-21, and now I’m figuring out how we can show off the movie.

I’d like to get some post cards made up, but I’m not sure if they can get done in time.  We have some buttons, wristbands, and carabiners with The Photon Effect engraved on them, so we’ll probably take those.  At the very least, we’ll walk around with the iPad showing the trailer and clips from the movie and try to get some contact info to keep people up to date.  Hopefully by then we’ll have a copy of the movie sent off to amazon and have that fulfillment process going.

So if you’re in the neighborhood of the Baltimore convention center, pick up a ticket to the con and see if you can find us.



We Want Your Monies!

Just a simple poll today to see where people are getting movies to watch at home and/or on their mobile devices.  We have a good idea which retailers we’re going to use, let us know your favorite spot so it’s on our radar.  If you rent before buying, let us know that too.

It’s ok to vote “bootleg”- we won’t snitch or track you down and hang you by your thumbs.  My thoughts on bootlegging movies will be the topic of another blog post.  Have a great weekend!

The Dov Simens Of Modern Indie Filmmaking








For those not familiar with the name in the title of the blog, Dov Simens is a successful film instructor who gained his expertise from making his own films, not from a textbook at film school.  His 2 Day Film School is great for impressing the mindset necessary to complete a movie project, as well as providing resources that will help you along the way.  He also goes over film festival strategy, including how to deal with distribution reps who want to buy your movie.

While all this is great instruction, worth more than the price you pay in my opinion, the course doesn’t offer a Plan B.  What happens when no distribution reps want to buy your movie, or the deals they offer suck?  Worse yet, what if you don’t get into a festival?  You may be inclined to stop the good fight to get your movie out there, lower your flags, and head home.  Don’t give up hope though, because there are other options.  Enter independent film producer Jason Brubaker and his website- http://www.filmmakingstuff.com/

If your movie production is just a group of friends, a camera, and a dream, read everything you can on that site and listen to the podcasts.  Jason walks you through how to get your movie into online retailers via video on demand and DVD, as well as how to market the film with your website and social media.  While it could be seen as more work for the indie filmmaker, it’s also empowering to realize that in this day and age you have more control over when and where your film goes into the marketplace.  You don’t have your filmmaking fate resting on the whims of some outsider, who may only be looking at your film as another way to earn some “marketing overhead” profit.

So take some time to read over that site, and get back to work tomorrow!







Hollywood Has Their Numbers. With A Little Work And Creativity, We Will Too

And no, I’m not talking about bringing in hundreds of millions of dollars in box office sales, then lounging at the country club, wondering what the poor are doing that day. That sure would be nice though…

Fetch my servant, I need my dinner jacket pressed

Say what you will about Hollywood and their marketing, but they do know how to reach their target audiences.  You don’t see photos from a Hollywood “indie” (which is anything but, but that’s another story) slapped on a Slurpee cup and you don’t see a Transformers trailer before a romantic comedy.  The big studios focus on demographics that will be interested in certain movies and then focus their marketing on those people.

Now, as real independent productions we simply don’t have the money to market on the scale Hollywood does, but the rise of social media has given us some powerful tools to help grow our movies’ audiences. For example, with The Photon Effect we’re on Facebook, twitter (@Thephotoneffect), imdb, this blog, and video clips on vimeo, youtube, and a tumblr account.  We know comic book, sci fi, and superhero flick fans may like our movie so we tag all our postings with those keywords so people will Stumbleupon our stuff.  Tomorrow’s brief blog will be a link to a great filmmaking resource I recently discovered, so be sure to check back!

I’m sure more than sure some filmmakers out there might think “wait a minute, when I get my movie into Sundance/Tribeca/Toronto/Cannes a distributor rep will give me a fat check and take care of all that marketing stuff!”  I’m sure of this because I thought the same thing. Pump your brakes there bud.  One, with the sheer number of indie films being made the odds of getting in are lower and lower each year. Secondly, the only marketing those distributor reps are going to do will involve posting a thumbnail image of your one sheet on their webpage and MAYBE sending out screeners to sales reps.  THAT’S IT.  How do I know?  The distributor rep we were talking to told us that.  That was a real punch in the junk.  Reading stories from other filmmakers confirmed that this wasn’t in isolated incident.

So don’t wait until the movie is almost ready for distribution like we are. Get out there and get your audience now!